Published: 22-12-2021 18:20

Stern Groep N.V., listed Dutch mobility group in automotive retail and services, announces that it has reached agreement with Broekhuis Groep regarding the acquisition of the Auto Palace branches in Emmen, Hoogeveen, Meppel and Steenwijk as of 1 January 2022.

Auto Palace Group

Broekhuis Groep recently announced it will take over Auto Palace Group. The acquisition is partly the result of Stellantis' network strategy. The aim is to effectuate the acquisition as of 1 January 2022. After consultation with Stellantis and Broekhuis Groep, Stern will take over the Auto Palace branches in Emmen, Hoogeveen, Meppel and Steenwijk from Broekhuis Groep as of the same date.

Expansion of network and brand portfolio

For Stern, the acquisition means a valuable addition to the branch network and the addition of several new brands in that region, namely Peugeot, Opel, Fiat, Alfa Romeo, Jeep and Mitsubishi. Stern is currently in talks with Hyundai Motor Nederland to get permission to continue to operate as a Hyundai dealer in Emmen and Hoogeveen. Stern already represents Opel, Mitsubishi and KIA in Groningen and Drenthe.


The details of the acquisition are currently being worked out. Conditional to the transaction are the actual completion of the acquisition of the Auto Palace Group by Broekhuis Groep and approval by the ACM for the acquisition of the four branches by Stern. Approximately 60 FTE are involved in the acquisition generating an annual turnover of approximately € 40 million.

Press here for the press release dated 9 december 2021 in English